Browsing Economic and Management Sciences by Subject "Consumers -- Attitudes"

Now showing items 1-3 of 3

Atmospherics and the establishment of long-term customer relationships in a retail environment

Olivier, I.; Fletcher, M. (Faculty of Economic and Management Sciences, University of Pretoria, 2000-06)

With the current focus on establishing long-term customer relationships, the enhancement of the entire shopping experience and the role of atmosphere and the emotional reactions it elicits, are becoming increasingly ...
Attitudes towards attractive and credible celebrities in advertisements : a survey amongst students

Van der Waldt, De la Rey; De Beer, N.; Du Plessis, Neeltje (Southern African Communication Association, 2007-07)

The saying, beauty is in the eye of the beholder, is relevant in the use of attractive and credible celebrities in advertisements. A celebrity endorser is seen as a model who enjoys recognition from the public and who ...
The perceptions of consumers aged 18-30 of "lesbian" appeals in advertising

Orr, R.S.; Van Rheede van Oudtshoorn, G.P.; Kotze, Theuns G. (Southern African Communication Association, 2005-07)

In an over-saturated market, advertisements have become more risqué as companies vie for consumer attention and lesbian content in advertising seems to be on the increase in mainstream media. This article attempts to ...

Now showing items 1-3 of 3

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