Govender, Kamantha; Chuchu, Tinashe; Maziriri, Eugine Tafadzwa; Nascimento Cunha, Maria
(Department of Recreation, Park, and Tourism Sciences at Texas AandM University, 2020-11)
The impact that local residents play in the promotion and marketing of a destination whether directly or indirectly can not be ignored. This is particularly associated with the the destinations’ image. The concept of ...
