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Browsing Research Articles (University of Pretoria) by UP Author "De Kock, Jani"

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The psychological processes that culminate in audience loyalty to a South African soap opera

De Kock, Jani; Wagner, Claire (Routledge, 2012-03)

A model for the psychological processes that culminate in positive viewing experiences and audience loyalty to a soap opera is presented. The research was based on a secondary analysis of a qualitative market research study ...

Now showing items 1-1 of 1

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