Browsing Research Articles (University of Pretoria) by Subject "Zaltman Metaphoric Elicitation Technique"
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Browsing Research Articles (University of Pretoria) by Subject "Zaltman Metaphoric Elicitation Technique"
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(South African Association of Family Ecology and Consumer Sciences, 2005)The aim of the study was to describe the thoughts and emotions of consumers with regard to both online shopping and traditional shopping. A homogenous sample of ten female respondents participated in this qualitative study ...
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