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Browsing by Author "Kruger, Liezl-Marie"
Now showing items 1-10 of 10
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Petzer, Daniël Johannes; Mostert, P.G. (Pierre); Kruger, Liezl-Marie; Kuhn, Stefanie (University of Pretoria, Department of Economics, 2014)In a competitive cell phone industry where consumers have a wide variety of cell phone brands to choose from, it is imperative for marketers to foster brand loyalty in order to establish enduring consumer-brand relationships. ...
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Kruger, Liezl-Marie; Mostert, P.G. (Pierre) (Association for Professional Managers in South Africa, 2015)With the first-time cell phone user market quickly shrinking, it is becoming increasingly important for South African cell phone network providers to retain customers by building long-term relationships with them and ...
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Kruger, Liezl-Marie; Mostert, P.G. (Pierre) (Unisa Press, 2016)As most customers do not voice their dissatisfaction to service providers following service failures, it is important to identify those customers most likely to do so. Since customers with positive attitudes toward ...
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Kruger, Liezl-Marie; Mostert, P.G. (Pierre) (College of Economic and Management Sciences, University of South Africa, 2014)In any service environment, there is a strong possibility that customers’ expectations and the actual service delivery are not in unison. When service failures do occur, customers’ attitudes towards complaining directly ...
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Kruger, Liezl-Marie; Mostert, P.G. (Pierre) (Prof. Marthie Grobler, 2013)Within the competitive cell phone industry, long-term customer relationships can result in much needed customer retention. However, relationship marketing strategies should only be applied to customers receptive ...
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Kruger, Liezl-Marie; Kuhn, Stephanie W.; Petzer, Daniël Johannes; Mostert, P.G. (Pierre) (University of Johannesburg, 2013-09-16)ORIENTATION : Fast growth and intense competition characterise the South African cellphone industry. Customers switch easily between cellphone brands and marketers are challenged to cultivate brand relationships with ...
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Wiese, Melanie; Kruger, Liezl-Marie (South African Association of Family Ecology and Consumer Sciences, 2016)Die vaardighede, kennis en houdings om verbruikersbesluitneming te verwesenlik word bekom deur, onder andere, sosialisering. Sosialisering van verbruikers om te besluit oor die aankoop, verbruik en wegdoen van goedere ...
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Kruger, Liezl-Marie (Unisa Press, 2016)Service providers base service recovery efforts to retain consumers on service failure severity. A good understanding of possible effects on service failure severity is therefore necessary, and so this study examined the ...
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Mostert, P.G. (Pierre); Kruger, Liezl-Marie; De Beer, Leon Tielman (University of Pretoria, Department of Economics, 2015)In an industry characterised by fierce competition, cell phone network providers find it increasingly difficult to retain their customers after service failure. It is therefore essential for cell phone network providers ...
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Kruger, Liezl-Marie; Mostert, P.G. (Pierre) (Association for Professional Managers in South Africa, 2012)Marketers use relationship marketing to establish mutually beneficial long-term relationships with their customers as a means to retain them in the competitive market environment. Relationship marketing should not be used ...
Now showing items 1-10 of 10