Fairhurst, Keith2023-05-282023-05-2819-04-20232022*A2023http://hdl.handle.net/2263/90879Mini Dissertation (MBA)--University of Pretoria, 2022.All organisations will face some form of decline in their existence. The sooner a decline is acted upon, the better chance for a successful turnaround. Cognition of a decline is the first phase within the turnaround literature to activate turnaround action. The study explores top management teams (TMTs) cognition of decline during the decline and attempting turnaround. The underpinning theory is based on the turnaround literature, with this study focussing on the first phase, cognition of the decline. Management cognition is key for an organisation to notice its current position and act upon it if not on the desired trajectory. Understanding the metrics that can indicate the decline will assist TMTs in taking note of the decline and acting early. The study deployed an exploratory qualitative approach. Twelve semi-structured interviews with internal and external stakeholders of the TMTs were conducted to bring forward an indication of financial and non-financial metrics that TMTs can utilise to indicate a possible decline. The study provided a base for future studies on attributes of the TMT that positively impact turnaround implementation. Only a few of the study's conclusions can be extended to lower levels of the organisation and outside of South Africa because it is focused explicitly on TMTs in that country.en© 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.UCTDMini Dissertation15390854