De Beer, Estelle2015-12-142015-12-142014-06De Beer, E 2014, 'Creating value through communication', Public Relations Review, vol. 40, no. 2, pp. 136-143.0363-8111 (print)1873-4537 (online)10.1016/j.pubrev.2014.02.024http://hdl.handle.net/2263/51185Communication can play a significant role in the value creation process of the organisation, considering the fact that the value of the capitals produced by the organisation can in crease and decrease depending on what the organisation says and does. Integrating the corporate communication process into the strategic management, governance and value creation processes therefore pose an opportunity for communication professionals to illustrate how communication can contribute to the creation of value for organisations, and as such be of benefit to business and to society. Introducing these communication approaches to value creation in the organisation requires a new responsible, integrative perspective on the role of corporate communication.en© 2014 Elsevier Ltd. All rights reserved. Notice : this is the author’s version of a work that was accepted for publication in Public Relations Review. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Public Relations Review, vol. 40, no. 2, pp. 136-143, 2014. doi : 10.1016/j.pubrev.2014.02.024.Strategic communicationValue creationGovernanceIntegrative communication perspectiveCommunication capitalPostprint Article