Diale, DineoCarrim, Nasima Mohamed Hoosen2023-08-022023-08-022022Dineo Diale & Nasima M. Carrim (2022) Experiences of black African women entrepreneurs in the South African male-dominated entrepreneurial environments, Journal of Psychology in Africa, 32:3, 216-223, DOI: 10.1080/14330237.2021.2018109.1433-0237 (print)1815-5626 (online)10.1080/14330237.2021.2018109http://hdl.handle.net/2263/91771In the current study, we examined how culture, gendered roles, and societal expectations shape South African black African women’s entrepreneurial experiences in male dominated entrepreneurial environments. Utilising a life story technique approach, we interviewed 12 Black African women entrepreneurs regarding their experiences in diverse South African male-dominated sectors. Overall, these women perceived three themes to characterise their experiences in a male-dominated entrepreneurial environment: (i) societal identities and challenges; (ii) entrepreneurship-life balance; and (iii) the support mechanisms. The women said to experience slow entry into the male dominated sectors due to patriarchy, culture blockages, and having to continuously upskill. However, the negotiation strategies and support mechanisms were suggested by the participants to benefit their businesses.en© 2022 Africa Scholarship Development Enterprize. This is an electronic version of an article published in Journal of Psychology in Africa, vol. 32, no. 3, pp. 216–223, 2022. doi : 10.1080/14330237.2021.2018109. Journal of Psychology in Africa is available online at : https://www.tandfonline.com/loi/rpia20.African cultureBlack African women entrepreneursIdentityPatriarchyRenegotiation of gendered rolesSDG-05: Gender equalitySDG-08: Decent work and economic growthSDG-10: Reduced inequalitiesPostprint Article