Mhonyera, GabrielSteenkamp, ErmieMatthee, MarianneJansen van Rensburg, Susara J.2023-10-042023Gabriel Mhonyera, Ermie Steenkamp, Marianne Matthee & Susara J. Jansen van Rensburg (2023) Developing a Product-Level Prioritization Method for Bilateral Trade Negotiations, The International Trade Journal, 37:5, 519-543, DOI: 10.1080/08853908.2023.2185704.0885-3908 (print)1521-0545 (online)10.1080/08853908.2023.2185704http://hdl.handle.net/2263/92691The SACU and US trade relationship continues to be dominated by AGOA. Given the lingering uncertainty surrounding its renewal post-2025, this article recommends the SACU to be proactive and reengage the US in the negotiation of a reciprocal trade agreement that builds on AGOA and deepens the parties’ trade relationships. However, trade negotiation processes can be challenging. The literature on product-level prioritization specifically designed to inform trade negotiations is also sparse. Hence, this article proposes a product-level prioritization method, suggested for implementation in the preparation phase of the bilateral trade negotiation process. The method can be applied in any bilateral trade negotiation setting.en© 2023 Taylor & Francis Group, LLC. This is an electronic version of an article published in International Trade Journal, vol. 37, no. 5, pp. 19-543, 2023. doi : 10.1080/08853908.2023.2185704. International Trade Journal is available online at : https://www.tandfonline.com/loi/uitj20.African Growth and Opportunity Act (AGOA)Bilateral trade agreementExport opportunitiesPriority productsSouthern African Customs Union (SACU)Trade negotiation processTrade policySDG-17: Partnerships for the goalsPostprint Article