Joubert, Johan W.Hitge, GerhardInternational Workshop on Agent-based Mobility, Traffic and Transportation Models, Methodologies and Applications (12th : 2023 : Leuven, Belgium)2023-09-122023-09-122023Joubert, J.W. & Hitge, G. 2023, 'Testing self-perception theory with agent-based simulation', Procedia Computer Science, vol. 220, pp. 730-734, doi : 10.1016/j.procs.2023.03.096.1877-0509 (online)10.1016/j.procs.2023.03.096http://hdl.handle.net/2263/92264Paper presented at the 12th International Workshop on Agent-based Mobility, Traffic and Transportation Models, Methodologies and Applications (ABMTrans 2023) March 15-17, 2023, Leuven, Belgium.Conventional wisdom is that a person's attitude towards an issue dictates their behaviour. In contrast, self-perception theory accounts for how a person forms their attitude. In the context of this paper, the theory asserts that a person can, in the absence of prior experience, establish an attitude towards cycling based on observing their own, hopefully, positive experience. The adaptive agent-based model, MATSim, allows one to test the self-perception theory. The case study in Cape Town, South Africa, demonstrates that as much as 7.8% of people introduced to cycling will experience it as positive, opening the door for adoption.en© 2023 The Authors. Published by Elsevier B.V. This is an open access article under the CC BY-NC-ND license.Self-perception theoryMATSimCyclingStarter cityAgent-based simulationArticle