Lindgreen, AdamDi Benedetto, C. AnthonyThornton, Sabrina C.Geersbro, Jens2021-03-102021-10Lindgreen, A., Di Benedetto, A., Thornton, S.C. et al. 2021, 'Editorial: Qualitative research in business marketing management', Industrial Marketing Management, vol. 98, pp. A1-A9, https://doi.org/10.1016/j.indmarman.2021.02.001.0019-850110.1016/j.indmarman.2021.02.001http://hdl.handle.net/2263/78979By investigating the development, extent, and nature of qualitative research published in Industrial Marketing Management (IMM) over a recent decade, 2008–2017, we seek to offer an insightful review of its geographical coverage, range in thematic focus, theoretical purposes, research designs, and the transparency of the research methods adopted. In turn, we can consider how authors have made their methodological choices and implemented them in these studies. Finally, we provide an impact assessment, based on the number of citations and downloads.en© 2020 Elsevier Inc. All rights reserved. Notice : this is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. A definitive version was subsequently published in Industrial Marketing Management, vol. 98, pp. A1-A9, 2021, doi : 10.1016/j.indmarman.2021.02.001.Qualitative researchBusiness marketing managementPostprint Article