Rossouw, DeonVan Vuuren, Leon J.2007-05-102007-05-102005-02Rossouw, D 2005, 'Unlocking human potential with ethics', Management Today, vol 21, issue 1, pp. 28-31, 34. [http://www.management-today.co.za/contact.php?PHPSESSID=9031853998a9051094d36805f4b7e1b3]1027-4324http://hdl.handle.net/2263/2350If people are perceived to be assets and to be an organisation’s competitive edge, the business case for investing in, nurturing and developing human talent is clear. Companies not doing this may survive and could even achieve success in the short run. However, their long term sustainability may well be at risk.242848 bytesapplication/pdfenRichard Havenga & AssociatesManagementBusiness ethicsCorporate governanceEmployee empowermentEmployeesEthical behaviourEthical dilemmasHuman potentialHuman resources developmentHuman Resources ManagementSelf actualizationEthical problemsPersonnel managementHuman capitalPostprint Article