marguerite.nel@up.ac.zaFinger, LesegoNel, Marguerite A2025-11-112025-11-112025-10-29Finger, L, 2025. 'Keeping Users Engaged Through Gamification’, presented at the UP TechX 2025 International Conference, 28 - 30 October 2025, University of Pretoria, Groenkloof, Pretoria.http://hdl.handle.net/2263/105217PDFEducation often feels like broccoli, necessary but not exciting. Matric Live utilises gamification and AI to transform that broccoli into a dessert. With streaks, badges, leaderboards, and adaptive challenges, learning becomes addictive, like social media, but with real impact. My talk will demonstrate how playful design and intelligent feedback keep learners motivated, curious, and eager to return.Presentation: 13 slides: col.PDFenUniversity of PretoriaUser experience (UX)Assistive technologiesGamificationLearning technologiesDesigning for diversityPresentation