Lew, Charlene2016-05-042016-05-042016-03-302015Biddulph, S 2015, Guiding principles in rational and intuitive strategic decision making at a chemicals business, MBA Mini-dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52325>GIBShttp://hdl.handle.net/2263/52325Mini Dissertation (MBA)--University of Pretoria, 2015.In the current complex and volatile macroeconomic business environment it has become important to understand the relative value of and interaction between rational and intuitive decision-making processes and the principles applied by leaders in making strategic choices. This research explored the prevalent decision-making processing styles and guiding principles applied by C-suite executives and senior managers in strategic decision making.en© 2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria.UCTDMini Dissertation409675