Van Heerden, Neels, 1957-Van Heerden, Cornelius Hendrik, 1957-2008-03-182008-03-181994-12Van Heerden, N 1994, 'There is more to corporate image than meets the eye', Image & Text : a Journal for Design, no. 4, pp. 3-8.1021-1497http://hdl.handle.net/2263/4737Identifies factors crucial to the constitution of the corporate image of South African banking institutions. Tests the level of recognition of eleven bank logos and slogans, as well as the perceptions created by them among a sample group of marketing students. Illustrates with graphs and images.2442118 bytesapplication/pdfenDepartment of Visual Arts, University of PretoriaFinancial institutionsGraphic artMarketingBanksCorporate coloursCorporate identityCorporate imageCorporate logosCorporate slogansGraphic designCorporate image -- South AfricaBanks and banking -- South AfricaArticle