Chiba, Manoj2019-10-092019-10-0919/09/302018Moerdyk, L 2018, Big data analytical capabilities : does entrepreneurial orientation moderate their effect?, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/71726>S2019http://hdl.handle.net/2263/71726Mini Dissertation (MBA)--University of Pretoria, 2018.Organisations are looking increasingly to data and Big Data Analytical Capabilities (BDAC) to gain competitive advantage; however, few consider how the effect on performance is determined by their Entrepreneurial Orientation (EO). Applying the Resource Based View of the firm, this study pulls together two dynamic capabilities, BDAC and EO, to investigate their effect on Firm Performance (FPER). The study utilised moderated regression and results indicate positive and significant relationships between BDAC & FPER, BDAC & EO and EO & FPER, however, no moderating effect of EO on BDAC-FPER was found. The study uncovers a relationship between two capabilities, never before tested, and disproves the idea that dynamic capabilities can simply be layered to improve performance. Future research, introducing organisational ambidexterity and considering digital maturity, would add to the contributions made by this research.en© 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.UCTDMini Dissertation10521705