Govender, KamanthaChuchu, TinasheMaziriri, Eugine TafadzwaNascimento Cunha, Maria2020-11-202020-11-202020-11Govender, K., Chuchu, T., Maziriri, E. T. and Nascimento Cunha, M. (2020) “An Analysis of Local Tourists’ Perceptions towards Attraction Sites in Cape Town, South Africa”, e-Review of Tourism Research, 18(1), pp. 1-21. Available at: https://journals.tdl.org/ertr/index.php/ertr/article/view/598.1941-5842http://hdl.handle.net/2263/77119The impact that local residents play in the promotion and marketing of a destination whether directly or indirectly can not be ignored. This is particularly associated with the the destinations’ image. The concept of destination image has therefore attracted a significant amount of attention from scholarship. This then leads to the purpose of this study which was to investigate perceptions of local tourists towards Cape Town as a travel and holiday destination. The destination under investigation was Cape Town, one of South Africa’s largest tourist cities. The nature of this research was quantitative adoptive the survey method. A total of 270 willing respondents selected through convenience sampling participated in the study. A key finding established by the study was that destination image had significantly more influence on local tourists’ attitudes in comparison to its influence on their willingness to visit a destination. Based on the findings, implications were brought forward as well possible suggestions for further research on the topic under investigation.en© Department of Recreation, Park, and Tourism Sciences at Texas A&M UniversityLocal residentsPromotionMarketingDestination imageVisitor attitudesRevisit intentionSouth Africa (SA)Article