Botha, Melodi2020-07-152020-07-152020/09/302020Sibeko, S 2020, Exploring narcissism as an influential personality trait for established entrepreneurs, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/75277>http://hdl.handle.net/2263/75277Mini Dissertation (MBA)--University of Pretoria, 2020.Research focused on gaining a better understanding of the entrepreneurial personality and related psychological characteristics continues to be of interest. Narcissism has often been associated with the entrepreneurial personality, with some scholars highlighting how it is a personality trait that is central to entrepreneurship. Narcissism has also been suggested as having significant positive and negative influences on the entrepreneurial journey. This research study set out to explore the narcissistic traits of established entrepreneurs so as to gain deeper insights into the prevalence of narcissism, and also to understand how it influences the entrepreneurial journey both positively and negatively. The study employed a qualitative, exploratory approach in order to gain new insights and a deeper understanding of the dynamic between narcissism and entrepreneurship. 12 in-depth interviews were conducted with established entrepreneurs across various industries. The findings of the study indicated the prevalence of narcissistic traits among established entrepreneurs. The study contributed to existing literature through emerging insights related to a dynamic of identity separation among entrepreneurs that involved an Authentic Identity and an Entrepreneur Identity. Also, the positive and negative influences of narcissistic traits on the entrepreneur’s personal development as well as their business journey provided new insights.en© 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.UCTDMini Dissertation23213231