Lindgreen, AdamDi Benedetto, C. Anthony2020-01-302020-04Lindgreen, A. & Di Benedetto, C.A. 2020, 'How to become a top business-to-business marketing scholar', Industrial Marketing Management, vol. 86, pp. 1-11.0019-850110.1016/j.indmarman.2020.01.014http://hdl.handle.net/2263/73016Leading academics in business-to-business marketing were asked to reflect on their careers and to provide advice for doctoral students and early-career academics. Contributors responded to four broad, open-ended questions on this subject: what worked for them in their careers, what did not work, what were the dilemmas they encountered, and what overall advice would they give to junior researchers starting their academic career. This editorial distills the comments and reflections of the contributors into a collective wisdom, organized around the four interview questions, which combine to form a rich set of guidelines for early-career academics.en© 2020 Elsevier Inc. All rights reserved. Notice : this is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. A definitive version was subsequently published in Industrial Marketing Management, vol. 86, pp. 1-11, 2020, doi : 10.1016/j.indmarman.2020.01.014.Business-to-business marketingAcademic career adviceInterviews with thought leadersPostprint Article