Grove, Niek2025-02-202025-02-202025-042024-11-20*A2025http://hdl.handle.net/2263/101073Mini Dissertation (LLM (Insurance Law and Governance))--University of Pretoria, 2024.This research evaluates the effect of the Treating Customers Fairly (TCF) principles on the insurance product lifecycle and claims handling within South African law. The study contextualises the Treating Customers Fairly (TCF) principles together with the 2018 Policyholder Protection Rules (PPRs) against historical and economic developments. It examines the role of fairness in common law and insurance contracts, comparing the legal positions pre- and post-Treating Customers Fairly (TCF) implementation. The research aimed to determine whether the Treating Customers Fairly (TCF) principles have effectively enhanced the fair treatment of insurance customers, contributing to inclusivity and economic development. The study also directs the challenges and implications of enforcing TCF principles, considering the balance between customer protection and operational costs for insurers.en© 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.UCTDSustainable Development Goals (SDGs)Treating customers fairly (TCF)Insurance product lifecycleClaims handlingSouth African lawPolicyholder protection rules (PPRs)Mini Dissertation2395038310.25403/UPresearchdata.28444895