Thebe, E.M.Arnoldi-van der Walt, E.Southern African Transport Conference (21st : 2002 : Pretoria, South Africa)2008-11-102008-11-102002-07Thebe, EM & Arnoldi-van der Walt, E 2002, 'Social marketing as a vehicle to communicate road safety in the North West province of South Africa: a broad introduction', Paper presented to the 21st Annual South African Transport Conference, South Africa, 15 - 18 July.0620288558http://hdl.handle.net/2263/7829This paper was transferred from the original CD ROM created for this conference. The material on the CD ROM was published using Adobe Acrobat technology. The original CD ROM was produced by Document Transformation Technologies Postal Address: PO Box 560 Irene 0062 South Africa. Tel.: +27 12 667 2074 Fax: +27 12 667 2766 E-mail: doctech@doctech.co.za URL: http://www.doctech.co.zaPaper presented at the 21st Annual South African Transport Conference 15 - 18 July 2002 "Towards building capacity and accelerating delivery", CSIR International Convention Centre, Pretoria, South Africa.enUniversity of PretoriaRoad safetySocial marketingSocial change campaignTransportation -- South Africa -- CongressesTraffic safety -- South Africa -- Sociological aspects -- CongressesPresentation