Joubert, Stephan Jacobus, 1958-2012-02-202012-02-201997Joubert, SJ 1997, ''Die einde is hier!' tekstuele strategie en historiese verstaan in die Judasbrief', HTS Teologiese Studies/ Theological Studies, vol. 53, no. 3, pp. 543-556.0259-9422 (print)http://hdl.handle.net/2263/18171Spine cut of Journal binding and pages scanned on flatbed EPSON Expression 10000 XL; 400dpi; text/lineart - black and white - stored to Tiff Derivation: Abbyy Fine Reader v.9 work with PNG-format (black and white); Photoshop CS3; Adobe Acrobat v.9 Web display format PDFAfter a brief discussion of the performative functions of persuasive discourse in general, the socio-historical context of the letter of Jude is constructed. This is followed by a literary analysis of the rhetorical strategies in the letter in order to persuade the intended readers to reject a group of teachers in their midst with conflicting perceptions of reality. In this regard, the author's transtextual reinterpretation and contextual application of well-known motifs, persons and groups from Jewish history, who all serve as types of divine intervention and punishment, receive particular attention. Jude applies the principles of identification and association to villify his opponents. By hermeneutically shifting the emphasis from his present context to the past, Jude, through various textual strategies, identifies the opponents with the notorious 'archetypes of sinners' from history who defined the nature of sin and disobedience to God. But, at the same time, the present 'chaos' caused by these teachers are also related to the final eschatological events in the divine calender.14 pagesPDFAfrikaansFaculty of Theology, University of PretoriaBible -- N.T. -- JudeSecond AdventArticle