Lindgreen, AdamDi Benedetto, C. AnthonyBrodie, Roderick J.Zenker, Sebastian2022-05-232022-01Lindgreen, A., Di Benedetto, C.A., Brodie, R.J. et al. 2022, 'Teaching: How to ensure quality teaching, and how to recognize teaching qualifications', Industrial Marketing Management, vol. 100, pp. A1-A5.0019-850110.1016/j.indmarman.2021.11.008https://repository.up.ac.za/handle/2263/85607Measuring teaching quality is challenging to say the least. Each instructor brings his/her training, experience, style, and capabilities to the classroom, making it notoriously difficult to establish a fair teaching quality metric. Commonly used metrics such as student evaluations are one-dimensional and cannot possibly capture all teaching quality elements. A better technique would identify each instructor's strengths on teaching-related activities, as well as places for improvement. While a perfect system may never be found, we present some guidance to broaden our understanding of teaching quality based on an application of service dominant logic and the joint co-creation of value between student and instructor. We also present one attempt to implement a framework, the Danish National Framework for Recognition of Teaching Qualifications, which provides a set of criteria that constitute quality teaching and can be used for assessing teaching qualifications.en© 2021 Elsevier Inc. All rights reserved. Notice : this is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. A definitive version was subsequently published in Industrial Marketing Management, vol. 100, pp. A1-A5, 2022, doi : 10.1016/j.indmarman.2021.11.008.Teaching qualityStudent evaluationsService dominant logicCo-creation of valueTeaching qualificationsDanish National Framework for recognition of teaching qualificationsPreprint Article