Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry

North, Ernest J.Enslin, Carla2008-05-272008-05-272007Enslin, C & North, EJ 2007, 'Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry', International Retail and Marketing Review, vol. 3, no. 1, pp. 28-41.http://hdl.handle.net/2263/5563No abstract11637 bytesapplication/pdfenUnisa. Copyright has not been cleared yetBrandingSouth African marketing and communications industryBranding (Marketing) -- South AfricaDevelopment of a conceptual model to alternative brand contact planning in the South African marketing and communications industryArticle