Vermeulen, HesterPretorius, BeulahSchonfeldt, H.C. (Hettie Carina)2021-11-252021-11-252020-06Vermeulen, H., Pretorius, B. & Schonfeldt, H. 2020, 'Investigating consumer perceptions towards red meat classification', Stockfarm, vol. 10, no. 6, pp. 14-15.2221-7304http://hdl.handle.net/2263/82843The South African carcass classification system for lamb, mutton, beef and goat (in use since June 1992) is based on the Agricultural Product Standards Act, 1990 (Act 119 of 1990) R 342 – Regulations Regarding the Classification and Marking of Meat. The carcass classification system could be viewed as a common language for all role-players in the value chain. It is an essential part of efficient animal production and plays a role in meat price determination. It also forms a basis for the utilisation of price differences and assists the industry in maximising consumer satisfaction through more consistent and specifically defined meat quality. From a consumer perspective the red meat classification system could enable consumers to select meat that aligns to their needs and preferences according to the characteristics within a specific class.enPlaas MediaRed meatClassification systemMeat priceConsumersArticle