Job, Christopher2018-08-212018-08-212017Job, C. 2017, 'The value judgment conundrum : a critical review of recent trade mark appeal decisions', South African Intellectual Property Law Journal, vol. 5, pp. 143-158.2309-4532http://hdl.handle.net/2263/66288The Supreme Court of Appeal (SCA) has had a relatively busy time over the past few years dealing with trade mark disputes. There have been at least thirteen of them between 2014 and June 2017.1 of these, seven have confronted the challenging and elusive question of the likelihood of confusing and/or deceptive similarity between trade marks and, in some cases, also between their respective goods and services.en© Juta and Company (Pty) LtdSupreme Court of AppealTrade mark disputesGoods and servicesTrade marksLaw articles SDG-08Law articles SDG-09Law articles SDG-16Article