Lombaard, Christoffel Johannes Stephanus2009-09-282009-09-282000Lombaard, CJS 2000, '"Oortuiging" en prediking : woordspel op 'n "hartspel"', Skrif en Kerk, vol. 21, no.3, pp. 607-620.0257-8891http://hdl.handle.net/2263/11382Continued 2001 as Verbum et EcclesiaThis article employs a wordplay on "oortuiging" - persuasion and integrity - to analyse certain aspects of homiletics. Examples of the use of research into persuasive communication and the benefits of these perspectives for effective preaching are given. Of greater importance, though, is the integrity of the preacher, which has three dimensions: that ministers should themselves be convinced of the theology of the text from which they preach, that the concrete contexts of the hearers of the message should be addressed competently, and that exegetical methodology and homiletical pronouncements should correspond.AfrikaansFaculty of Theology, University of PretoriaPersuasive communicationIntegrity of the preacherExegetical methodologyHomiletical pronouncementsPreaching -- ResearchPersuasion (Psychology)Integrity -- Religious aspectsClergy -- Religious lifeArticle