marguerite.nel@up.ac.zaTayengwa, SamNel, Marguerite A.2025-11-112025-11-112025-10-30Tayengwa, S, 2025. ‘Beyond Interfaces: Designing Human-Centred Digital Experiences Fueled by Data’, presented at the UP TechX 2025 International Conference, 28 - 30 October 2025, University of Pretoria, Groenkloof, Pretoria.http://hdl.handle.net/2263/105223Over the past decade, I’ve worked with fintechs, banks, and digital innovators across Africa — from building products that bring the unbanked into the financial system, to fighting identity fraud at scale. One thing is clear: great digital products aren’t just built on code. They’re built on understanding people. In this keynote, I’ll share practical lessons and future-forward ideas on how we can design better products for Africa by combining human-centred thinking with smart use of data. We’ll cover: Why “human” wins over “pretty” – How understanding people’s real-life context beats chasing design trends. Data across the journey – From the first click to long-term loyalty, using data to shape every touchpoint. Case studies from the continent – Real examples of digital products solving African challenges in finance, identity, and access. The near future – AI, hyper-personalisation, and building trust in a digital-first Africa. What good looks like – Clear, human, and measurable ways to know if your product is truly working. The goal is simple: leave you inspired and equipped to design digital products that don’t just function — they connect, include, and improve lives.Presentation: 19 slides: col.PDFenUniversity of PretoriaUser experience (UX)Digital transformationHuman-centredness in the era of AIData-driven decision-makingInclusive digital ecosystemsPresentation