Lindgreen, AdamDi Benedetto, C. AnthonyBrodie, Roderick J.Naude, Peter2020-01-302020-02Lindgreen, A., Di Benedetto, C.A., Brodie, R. et al. 2020, 'How to translate great research into great teaching', Industrial Marketing Management, vol. 85, pp. 1-6.0019-850110.1016/j.indmarman.2019.12.014http://hdl.handle.net/2263/73018No abstract available.en© 2019 Elsevier Inc. All rights reserved. Notice : this is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. A definitive version was subsequently published in Industrial Marketing Management, vol. 85, pp. 1-6, 2020, doi : 10.1016/j.indmarman.2019.12.014.ResearchTeachingPostprint Article