Van der Borgh, MichelSchafers, TobiasLindgreen, AdamDi Benedetto, C. Anthony2023-04-262022-05Van der Borgh, M., Schäfers, T., Lindgreen, A. et al. 2022, 'Moving the needle : publishing academic-practitioner research in Industrial Marketing Management', Industrial Marketing Management, vol. 103, pp. A1-A6, doi : 10.1016/j.indmarman.2022.03.015.0019-850110.1016/j.indmarman.2022.03.015http://hdl.handle.net/2263/90514Industrial Marketing Management (IMM) has made academic-practitioner articles central to its development strategy, creating a section to incubate articles co-authored by academics and practitioners. In this editorial, we provide insight to the current state of academic-practitioner articles in Industrial Marketing Management, outline suitable research methodologies, and provide guidelines for prospective authors.en© 2022 Elsevier Inc. All rights reserved. Notice : this is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. A definitive version was subsequently published in Industrial Marketing Management, vol. 103, pp. A1-A6, doi : 10.1016/j.indmarman.2022.03.015.Academic-practitionerResearchRigorRelevanceEditorialPostprint Article