Gloeck, Juergen D. (Juergen Dieter), 1956-2010-11-042010-11-042001Gloeck, D 2001, 'Setting standards, rules and regulations: the public versus the private sector', Auditing SA, pp. 34-35. [http://www.saiga.co.za/publications-auditingsa.htm]1028-9003http://hdl.handle.net/2263/15162Thought control in modern societies. Members of our communities, as the users of various products, are influenced and “accustomed” to focussing almost exclusively on content. This also applies to the products of accounting and auditing labour. The “manufacturers” of various products achieve this “thought control” through continuous and relentless advertising and by influencing and often even controlling the debate with regard to their product.enSouthern African Institute of Government AuditorsAccounting and auditing productsCorporate governanceAccounting -- StandardsAuditing -- StandardsBrainwashingProduct placement in mass mediaSetting standards, rules and regulations : the public versus the private sectorArticle