Rian, Cloete2024-12-092024-12-092024-12-132024-06-30*June 2024http://hdl.handle.net/2263/99816Mini Dissertation (LLM (Intellectual Property Law))--University of Pretoria, 2024.This study concerns itself with the study of image rights in the sports and entertainment industries. It traces the origins of image rights in the South African jurisprudence and follows the development of image rights alongside technological advancements through the years. It concludes by translating the observations on the development of image rights into recommendations that will assist in providing legal certainty.© 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.UCTDSustainable Development Goals (SDGs)Personality rightsPrivacySocial mediaImage rightsNew mediaMini Dissertationu11170698https://doi.org/10.25403/UPresearchdata.19029833.v2.