Shehata, Hanan R.Pane, MarcoBuys, E.M. (Elna Maria)Koshy, BinuVegge, Christina S.Schoeni, Jean L.2025-03-052025-03-052025-01-16Shehata, H.R., Pane, M., Buys, E.M., Koshy, B. Vegge, C.S. & Schoeni, J.L. (2025) Editorial: Emerging technologies for viability enumeration of live microorganisms. Frontiers in Microbiology 15:1546438. DOI: 10.3389/fmicb.2024.1546438.10.3389/fmicb.2024.15464381664-302X (online)http://hdl.handle.net/2263/101354The live microorganism industry is rapidly growing, producing probiotics and live biotherapeutic products (LBPs) designed to deliver health benefits. Ensuring these products contain viable, strain-specific microorganisms at effective levels is essential, but accurately measuring viability and potency remains challenging.en© 2025 Shehata, Pane, Buys, Koshy, Vegge and Schoeni. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY).Emerging technologiesViability enumerationPotencyLive microorganismsBeneficial organismsProbioticsLive biotherapeutic productsMicrobiome productsEditorialSDG-03: Good health and well-beingArticle