Van Heerden, Cornelius Hendrik, 1957-Van Heerden, Neels, 1957-2008-05-192008-05-192005-09Van Heerden, CH 2005, 'Sport sponsorship in South Africa: objectives should reach beyond media coverage and brand awareness', African Journal for Physical, Health Education, Recreation & Dance, vol. 11, no. 3, pp. 303-314. [http://www.ajol.info/journal_index.php?jid=153&ab=ajpherd]1117-4315http://hdl.handle.net/2263/53511128244 bytesapplication/pdfenAfrica Association for Health, Physical Education, Recreation, Sport and DanceSports sponsorshipMedia coverageBrand awarenessSport marketingSports sponsorship -- South AfricaSport sponsorship in South Africa : objectives should reach beyond media coverage and brand awarenessArticle