Nkomo, Phakamile W.F.Koch, Steven F.Thsehla, Evelyn M.M.Willie, Michael M.2021-02-042021-02-042019Nkomo, P.W.F., Koch, S.F., Thsehla, E.M.M. et al. 2019, 'Optimising beneficiary choices : standardisation of medical scheme benefit options', South African Health Review, vol. 8, pp. 89-104.1025-1715http://hdl.handle.net/2263/78245Market segmentation analyses suggest that beneficiaries are confused by too many benefit options; that choice sets facing different beneficiaries are not the same; and that information is not equally accessible.enHealth Systems Trust. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution license.BeneficiariesBenefit optionsChoiceInformationMedical schemeArticle