Ratanjee-Vanmali, HusmitaSwanepoel, De WetLaplante-Levesque, Ariane2021-07-012021-07-012020-07Ratanjee-Vanmali, H., Swanepoel, D.W. & Laplante-Lévesque, A. 2020, 'Optimizing audiology websites to increase patient reach', The Hearing Journal, vol. 73, no. 7, pp. 31-33.0745-7472 (print)2333-6218 (online)10.1097/01.HJ.0000689432.30631.73http://hdl.handle.net/2263/80682This is the second article in a four-part series.Having an up-to-date website is critical to developing and maintaining an audiology practice in our day and age—even more so with the COVID-19 pandemic and its global entailments. Hearing care professionals and staff members must understand the importance of web design because this affects how a potential client perceives the brand of the audiology practice. A clinic's website is its digital face, setting the tone for the quality of its services. A website must immediately draw interest from a potential client since it takes only 0.05 seconds on average for online users to form an opinion about a website.en© 2020 Wolters Kluwer Health, Inc. All rights reserved. This is a non-final version of an article published in final form in The Hearing Journal, vol. 73, no. 7, pp. 31-33., 2020. doi : 10.1097/01.HJ.0000689432.30631.73.AudiologistsWebsiteCOVID-19 pandemicCoronavirus disease 2019 (COVID-19)Web designQuality of service (QoS)Postprint Article