Lubbe, Berendien Anna2007-08-032007-08-032007-03Lubbe, B 2007, ‘The effect of Internet apprehension and website satisfaction on air travellers’ adoption of an airline's website’, Journal of Air Transport Management, vol. 13, no. 2, pp. 75-90 [http://www.sciencedirect.com/science/journal/09696997]0969-699710.1016/j.jairtraman.2006.10.007http://hdl.handle.net/2263/3243Airlines are attempting to shift consumers from traditional booking channels to their own more cost-effective online channels as fast as possible. Inhibitors to this migration may be travellers’ apprehension towards the Internet and level of satisfaction with the airline website. The effect of these two constructs on adoption and use of the airline website are examined using two models. The findings suggest that apprehension towards the Internet and satisfaction with the airline website is significantly related to certain demographic characteristics of the population and the level of use of an airline website.106014 bytesapplication/pdfenElsevierAirline websitesWebsite satisfactionInternet apprehensionOnline adoptionDistribution channelsInternet -- Psychological aspectsWeb sitesAirlines -- Reservation systemsPostprint Article