Van Heerden, Neels, 1957-Van Heerden, Cornelius Hendrik, 1957-Badenhorst, J.2008-07-022008-07-022004-07Van Heerden, CH & Badenhorst, J 2004, 'Revisiting the corporate image of South African banking institutions', Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, vol. 23, no. 1, pp. 15-32. [http://www.journals.co.za/ej/ejour_comcare.html]0259-0069http://hdl.handle.net/2263/6026This paper summarises the findings of a replication of an earlier study by Van Heerden & Puth (1995), which again confirmed that behavioural and visual identities contribute to the corporate image of South African banking institutions. Perceptions were measured through the same semantic differential used in the 1995 study. Eight factors were identified in the replication study, namely social interaction, service, quality, growth, aesthetic characteristics, activeness, liveliness and reputation. A certain degree of overlap between the two sets of factors (1995 and replication study) was detected. The findings emphasise that banks should nurture social relationships with their customers.46389 bytesapplication/pdfenSouthern African Communication AssociationCorporate imageSouth African banking institutionsBank customersCustomer serviceCorporate logoCorporate personalityCorporate identityCorporate image -- South AfricaBanks and banking -- South AfricaArticle