marguerite.nel@up.ac.zaErasmus, JacquelineNel, Marguerite A.2025-11-112025-11-112025-10-30Erasmus, J, 2025. ‘Beyond Prompting AI – Design and Learn’, presented at the UP TechX 2025 International Conference, 28 - 30 October 2025, University of Pretoria, Groenkloof, Pretoria.http://hdl.handle.net/2263/105226For many, the use of AI tools like ChatGPT, Midjourney, or GitHub Copilot starts and ends with prompt engineering—typing a request and accepting the first answer. While prompts are important, they’re only the surface of AI’s true potential. In the professional design and development space, AI becomes far more powerful when integrated as an ongoing collaborator—embedded into daily workflows, decision-making processes, and quality assurance cycles. This shift from transactional use (“ask once, get an answer”) to iterative collaboration (“design, review, refine, repeat”) is what separates entry-level AI users from industry-ready professionals. For students entering the workforce, learning how to work with AI throughout the entire design lifecycle will be a critical competitive advantage. Discussion Points AI as a Continuous Feedback Loop AI-Assisted User Testing Simulation Real-Time Accessibility Validation Embedded Learning While Designing Takeaway AI in design is no longer about how well you prompt—it’s about how well you collaborate. The student/professional who embraces AI as a dynamic, integrated component of their creative process will be the one setting industry standards in the next five years.Presentation: 21 slides: col.PDFenUniversity of PretoriaUser experience (UX)Human-centred designUniversal designUX in corporate environmentsPresentation