Carstens, AdeliaBoer, Henk2011-01-122011-01-122003Carstens, A & Boer, H 2003, 'De psychologie van veilige seks en tekstontwerp', Tydskrif vir Nederlands en Afrikaans, vol. 10, no. 1, pp. 9-20.1022-6966http://hdl.handle.net/2263/15673An optimal choice of the content is an important aspect of the design of safe sex documents. The psychology of safe sex may contribute to optimal decisions on the content of effective documents on aids prevention. This article shows how a psychological analysis of safe sex behaviour contributes to a deliberate choice on the content of safe sex documents. Results are presented of a psychological analysis of the beliefs of South African and Dutch female students about the use of condoms. Clear differences between the two groups exist, which may be related to the marked differences in safe sex behavior between the two groups. Implications for the optimal content of safe sex documents are discussed.DutchSuider-Afrikaanse Vereniging vir NeerlandistiekTekstontwerpSafe sex in AIDS prevention -- MarketingSexual health -- MarketingVisual perception in advertisingCommunication in marketingPsycholinguisticsArticle