A framework for using social media for organisational learning : an empirical study of South African companies

Moongela, HarryHattingh, Maria J. (Marie)2024-09-022024Harry Moongela & Marié Hattingh (2024): A framework for using social media for organisational learning: An empirical study of South African companies, African Journal of Science, Technology, Innovation and Development, DOI: 10.1080/20421338.2024.2384219.2042-1338 (print)2042-1346 (online)10.1080/20421338.2024.2384219http://hdl.handle.net/2263/97971Article is derived from Harry Moongela's doctoral thesis "Towards the development of a social media-supported organisational learning framework" (Thesis (PhD (Information Technology))--University of Pretoria, 2022.) (https://repository.up.ac.za/handle/2263/89128)This study addresses the gap in the literature in terms of the lack of guidelines for organisations that would like to use social media to facilitate organisational learning (OL). This study presents an overarching conceptual theoretical framework that can assist organisations in integrating social media and OL. The framework helped explore at what level and what type of OL occurred from employees’ use of social media in organisations. The study used the interpretive research philosophy/paradigm, inductive approach and case studies to determine how employees use Web 2.0 tools in organisations and how that use leads to OL. The data were collected using semi-structured, in-depth interviews with three different companies and seven industry experts. The research findings were used to develop a conceptual theoretical framework with key concepts that explain how the use of social media could facilitate OL. The conceptual theoretical framework was tested and reviewed by experts. This resulted in a significant contribution to existing theory by offering guidelines on how organisations could use social media to facilitate effective OL.en© 2024 African Journal of Science, Technology, Innovation and Development. This is an electronic version of an article published in African Journal of Science, Technology, Innovation and Development, vol. , no. , pp. , 2024. doi : 10.1080/20421338.2024.2384219. African Journal of Science, Technology, Innovation and Development is available online at : http://www.tandfonline.com/loi/rajs20.Web 2.0 platformsSocial mediaOrganisational learningKnowledge managementConceptual theoretical frameworkSDG-09: Industry, innovation and infrastructureA framework for using social media for organisational learning : an empirical study of South African companiesPostprint Article