The relationship between individual-level culture and consumer decision-making styles through consumer involvement
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Date
Authors
Isaacson, Jeffrey Ian
Jordaan, Yolanda
Van Heerden, Gene
Journal Title
Journal ISSN
Volume Title
Publisher
Elsevier
Abstract
No abstract available.
Description
Keywords
Consumption behavior, Cultural influence, Decision making, Individualism
Sustainable Development Goals
Citation
Isaacson, J.I., Jordaan, Y. & Van Heerden, G. 2018, 'The relationship between individual-level culture and consumer decision-making styles through consumer involvement', Journal of Retailing and Consumer Services, vol. 41, pp. 112-120.