The competitive advantage of corporate philanthropy

dc.contributor.advisorGibson, Donalden
dc.contributor.emailichelp@gibs.co.zaen
dc.contributor.postgraduateNazeer, Shubnumen
dc.date.accessioned2013-09-07T16:15:08Z
dc.date.available2013-02-20en
dc.date.available2013-09-07T16:15:08Z
dc.date.created2013-04-21en
dc.date.issued2013-02-20en
dc.date.submitted2013-02-16en
dc.descriptionDissertation (MBA)--University of Pretoria, 2013.en
dc.description.abstractTo competitively operate in an environment where even the basic social needs of the population are not met, it makes business sense to uplift the stakeholders that form part of the business environment. With approximately five and a half billion rand spent on philanthropic activities in 2010 alone, it is important that this spend translates into a competitive advantage for the company.The purpose of this study was to explore the concept of philanthropy as understood by companies. Further to that, the intention of the research was to understand how engaging stakeholders, utilising resources available and the intention of the giving by the key decision makers, contributed towards achieving the competitive advantage of the company.Qualitative research in the form of interviews with the key decision makers in the companies in respect of giving was used for data gathering, along with secondary data in sustainability reports to support findings.The research found that competitive advantage can be gained by using corporate philanthropy as a tool. The paper proposes a framework based on the core theories that can be referenced to assist decision makers in determining which areas needs to be improved, in order to raise the competitiveness of the company by means of corporate philanthropy.en
dc.description.availabilityUnrestricteden
dc.description.degreeMBA
dc.description.departmentGordon Institute of Business Science (GIBS)en
dc.identifier.citationNazeer, S 2013-02-20, The competitive advantage of corporate philanthropy, MBA Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/29666> en
dc.identifier.otherF12/4/743/zwen
dc.identifier.upetdurlhttp://upetd.up.ac.za/thesis/available/etd-02162013-170720/en
dc.identifier.urihttp://hdl.handle.net/2263/29666
dc.language.isoen
dc.publisherUniversity of Pretoriaen_ZA
dc.rights© 2011 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoriaen
dc.subjectUCTDen_US
dc.subjectCompetitive advantageen
dc.subjectPhilanthropyen
dc.subjectCorporate social investmenten
dc.titleThe competitive advantage of corporate philanthropyen
dc.typeDissertationen

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