Editorial : How to develop a strong research culture

dc.contributor.authorLindgreen, Adam
dc.contributor.authorDi Benedetto, C. Anthony
dc.contributor.authorPieters, Constant
dc.date.accessioned2023-09-20T11:25:53Z
dc.date.available2023-09-20T11:25:53Z
dc.date.issued2023-05
dc.description.abstractThe business school of today is operating in a highly challenging and competitive environment. The leading business schools have a successful research culture, and a solid sense of academic citizenship. To navigate in the current environment, business schools seek ways in which they can build, or maintain, a strong research culture, so that they can achieve research objectives, solidify their research contributions, attract leading academics and doctoral students, and be poised for success in the future. In this editorial, we apply the procedure for organizational change, first outlined by Kurt Lewin (1951). We discuss the three steps of this procedure as applied to the research culture setting: (1) recognize a need to change (‘unfreeze’) current behaviors; (2) move to the desired behavioral level, and (3) reinforce (‘freeze’) behavior at the new level by instituting appropriate celebrations and providing rewards and recognitions for successful attainment.en_US
dc.description.departmentGordon Institute of Business Science (GIBS)en_US
dc.description.librarianhj2023en_US
dc.description.urihttp://www.elsevier.com/locate/indmarmanen_US
dc.identifier.citationLindgreen, A., Di Benedetto, C.A. & Pieters, C. 2023, 'Editorial: How to develop a strong research culture', Industrial Marketing Management, vol. 111, pp. A1-A9, doi : 10.1016/j.indmarman.2023.04.004.en_US
dc.identifier.issn0019-8501
dc.identifier.other10.1016/j.indmarman.2023.04.004
dc.identifier.urihttp://hdl.handle.net/2263/92342
dc.language.isoenen_US
dc.publisherElsevieren_US
dc.rights© 2023 Elsevier Inc. All rights reserved. Notice : this is the author’s version of a work that was submitted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. A definitive version was subsequently published in Industrial Marketing Management, vol. 111, pp. A1-A9, doi : 10.1016/j.indmarman.2023.04.004.en_US
dc.subjectEditorialen_US
dc.subjectAcademic citizenshipen_US
dc.subjectResearch cultureen_US
dc.titleEditorial : How to develop a strong research cultureen_US
dc.typePreprint Articleen_US

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