A meta-theoretical glimpse into the future of South African corporate communication management

dc.contributor.authorVan Tonder, Alet
dc.contributor.authorVan Rheede van Oudtshoorn, G.P.
dc.date.accessioned2008-05-19T08:15:55Z
dc.date.available2008-05-19T08:15:55Z
dc.date.issued2006-07
dc.description.abstractThis article provides a concise discussion of meta-theoretical (critical-rhetorical, feminist and postmodernistic) approaches towards corporate communication management utilising meta-ethical points of departure with the aim of providing a glimpse into the meta-theoretical future of corporate communication management. The discussion is supplemented by an analysis of the challenges that face organisations in the fast-changing environment of the twenty-first century and corporate communication management as a critical/strategic management function that has the potential to assist organisations in adapting and remaining relevant to their environment, and by implication to the needs of their key internal and external stakeholders. The article is concluded by an explication of corporate communication management as being inextricably linked to ethical conduct and a product of the amalgamation of different meta-theoretical approaches, which interprets and advances the values of both stakeholders and the organisation in a manner that socially and ethically responsible, dialogical mutually adaptive, and contributes to democratising the organisation's decision-making and management processes. This poses challenges to, and insight into, the meta-theoretical approach held while engaging in discourse on the comprehensive nature of corporate communication management.en
dc.description.sponsorshipStrategic managementen
dc.format.extent142799 bytes
dc.format.mimetypeapplication/pdf
dc.identifier.citationVan Tonder, A & Van Rheede van Oudtshoorn, GP 2006, 'A meta-theoretical glimpse into the future of South African corporate communication management', Communicatio: South African Journal of Communication Theory and Research / Communicatio: Suid-Afrikaanse Tydskrif vir Kommunikasieteorie en -navorsing, vol. 32, no. 1, pp. 137-151. [http://www.informaworld.com/RCSA]en
dc.identifier.issn0250-0167
dc.identifier.other10.1080/02500160608537967
dc.identifier.urihttp://hdl.handle.net/2263/5335
dc.language.isoenen
dc.publisherUnisa Press & Taylor and Francisen
dc.rightsUnisa Press & Taylor and Francisen
dc.subjectCorporate communication managementen
dc.subjectMeta-analysisen
dc.subjectFeminismen
dc.subjectPostmodernismen
dc.subjectOrganisational and corporate successen
dc.subjectSymmetrical two-way communicationen
dc.subjectCommunicationen
dc.subjectManagementen
dc.subjectEthicsen
dc.subjectEthical corporate communicationen
dc.subject.lcshCommunication in organizations -- South Africaen
dc.titleA meta-theoretical glimpse into the future of South African corporate communication managementen
dc.typePostprint Articleen

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