Barriers to multiple stakeholder value co-creation in JSE-listed companies

Abstract

This study contributes to the recommended approach to innovative collaboration, which supports value co-creation with multiple stakeholders. Identifying the barriers to effective collaboration processes and the challenges when adopting collaborative behaviours will enable organisations to proceed with a proactive rather than a reactive approach to co-creation. This study made use of exploratory qualitative research and semi-structured interviews with managers of selected industries listed on the Johannesburg Stock Exchange. The research questions aimed at analysing why and how value is collaboratively created with stakeholders and identified what inhibits the process of evolving co-creation with stakeholders. The findings of this research contributed to the understanding of co-creation with stakeholders, the tools, approaches and impediments were identified. Additionally, the diverse barriers and challenges that impede co-creation were identified and an awareness of the impediments can support an organisation to engage in a more predictable and satisfactory process of co-creation. Finally it was found that the barriers uncovered could be categorised as barriers and challenges and were more numerous and profound than was initially identified in the literature supporting this study.