Community empowerment in emerging markets : a sustainable approach

Abstract

This study describes a sustainable empowerment process used to mobilise, capacitate and sustainably empower communities.An approach to unlock the potential of the high number of unemployed youth within the emerging markets was investigated. These unemployed youth do not have the correct skills, experience and opportunities to become productive citizens of a country. This research looked at methods used to enable the youth to contribute sustainably to the formal economy as a key to empowering the community.The success factors for community empowerment and the contributions made by stakeholders were explored.The research was based on exploratory research of a South African company, Next S and their operations within local communities. Next S was used because of their innovative and dynamic operations and long history with community projects.