Consumer intentions of purchasing luxury brands versus counterfeits in South Africa

dc.contributor.advisorReyneke, Mignonen
dc.contributor.emailichelp@gibs.co.zaen
dc.contributor.postgraduateShunmugam, Natashaen
dc.date.accessioned2016-05-04T13:45:33Z
dc.date.available2016-05-04T13:45:33Z
dc.date.created2016-03-30en
dc.date.issued2015en
dc.descriptionMini Dissertation (MBA)--University of Pretoria, 2015.en
dc.description.abstractThe research paper investigates consumer intentions of purchasing authentic luxury brands versus counterfeit products in South Africa. The total sample in this study was 138 which consisted of both male and female participants. The sample consisted of individuals who lived in the Gauteng province and worked in various private-sector segments. The online survey measured different psychological factors that would influence consumer purchase intentions for either authentic luxury brands or counterfeits. The data collected from the survey was analysed using STATA version 14 software. The results show evidence that past behaviour, economic and hedonic factors will play a role in consumer intentions to purchase authentic luxury branded products versus counterfeits in South Africaen
dc.description.availabilityUnrestricteden
dc.description.degreeMBAen
dc.description.departmentGordon Institute of Business Science (GIBS)en
dc.description.librarianzk2016en
dc.identifier.citationShunmugam, N 2015, Consumer intentions of purchasing luxury brands versus counterfeits in South Africa, MBA Mini-dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52318>en
dc.identifier.otherGIBSen
dc.identifier.urihttp://hdl.handle.net/2263/52318
dc.language.isoenen
dc.publisherUniversity of Pretoriaen_ZA
dc.rights© 2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria.en
dc.subjectUCTDen
dc.titleConsumer intentions of purchasing luxury brands versus counterfeits in South Africaen
dc.typeMini Dissertationen

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