Towards a model for digital distribution and value capture in the South African music industry

dc.contributor.advisorKumar, Dineshen
dc.contributor.emailichelp@gibs.co.zaen
dc.contributor.postgraduateNkala, Dumisani Nomaguguen
dc.date.accessioned2013-09-06T13:48:19Z
dc.date.available2013-04-30en
dc.date.available2013-09-06T13:48:19Z
dc.date.created2012-04-25en
dc.date.issued2012en
dc.date.submitted2013-02-24en
dc.descriptionDissertation (MBA)--University of Pretoria, 2012.en
dc.description.abstractNew digital distribution and value capture models have emerged on the global music industry scene in the last ten years. These models are highly dependent on a strong underlying communications and broadband internet infrastructure which is largely present in most developed markets. South Africa, however, is a developing country whose broadband infrastructure is still nascent and not as widely available or accessible. Due to the permeation of mobile technology, most broadband internet access is likely to occur through the mobile networks in most developing markets. This stands in stark contrast to developed markets where broadband internet access occurs primarily via fixed line infrastructure with mobile as a secondary option.This research set out to investigate whether digital value distribution and value capture models which succeeded in developed countries would be suitable for the South African music industry given the broadband infrastructure constraints and the different internet access methodologies prevalent in this developing market. This research employed an exploratory research methodology in order to investigate this question and found that a mixture of value distribution and value capture models would address the entire market requirement, with mobile-centric digital distribution models being most suitable for mass market deployment.en
dc.description.availabilityunrestricteden
dc.description.departmentGordon Institute of Business Science (GIBS)en
dc.identifier.citationNkala, DN 2012, Towards a model for digital distribution and value capture in the South African music industry, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/22812 >en
dc.identifier.otherF13/4/242/zwen
dc.identifier.upetdurlhttp://upetd.up.ac.za/thesis/available/etd-02242013-110629/en
dc.identifier.urihttp://hdl.handle.net/2263/22812
dc.language.isoen
dc.publisherUniversity of Pretoriaen_ZA
dc.rights© 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.en
dc.subjectUCTDen_US
dc.subjectMobile broadbanden
dc.subjectStreaming modelen
dc.subjectAccess modelen
dc.subjectOwnership modelen
dc.subjectDownload modelen
dc.subjectBroadband interneten
dc.subjectSouth african music industryen
dc.subjectItunesen
dc.subjectSpotifyen
dc.subjectDigital marketsen
dc.subjectDigital distributionen
dc.subjectValue captureen
dc.titleTowards a model for digital distribution and value capture in the South African music industryen
dc.typeDissertationen

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