Visual evidence of self-inscriptions of identity by marginalised communities in Mitchell’s Plain, South Africa

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Hibbert, Liesel

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Art Historical Work Group of South Africa

Abstract

This article presents a selection of photographs as evidence of community engagement at the local level, in an area near Cape Town which is heavily stigmatised. Press posters, public signage and linguistically visible domains are analysed in terms of outsider versus insider inscription of identity, raising the issue of the degree to which residents are positioned to break spatial constraints. The images selected for discussion represent four categories: first, those depicting the geographical features of the area, second, neighbourhood signage (constructed by insiders in the community), third, billboards and advertisement (outsiders tapping into stereotypical perceptions of the local community) and lastly, newspaper and tabloid headline posters (reinforcing outsider perceptions of the community). The purpose of the analysis is to reveal how members and groups of the Mitchell’s Plain community express ownership and participation through self-inscription. These self-inscriptions are viewed against the background of existing historical and official super-imposed inscriptions. Finally, the paper provides examples of how residents position themselves in terms of the spatial constraints and what forms of agency they exercise under severe socio-economic strains.
Hierdie artikel stel ‘n reeks foto’s as bewys van gemeenskaps betrokkenheid op plaaslike vlak voor in ‘n gemeenskap naby Kaapstad wat erg gestigmatiseerd is. Pers-plakkate, publieke naamborde en linguistiek-sigbare areas word in terme van buitestaander- teenoor lidmaat-inskripsie van identiteit geanaliseer. wat die kwessie van die graad waartoe inwoners in staat is om ruimtelike beperkings te verbreek, aanspreek. Die beelde wat vir hierdie bespreking gekies is stel vier kategorieë voor: die eerste stel die geografiese kenmerke van die area voor, die tweede is plaaslike naamborde en tekens (deur lidmate van die gemeenskap geskep), derde, advertensieborde en advertensies (geskep deur buitestaanders wat munt slaan uit stereotipiese persepsies van die plaaslike gemeenskap) en laastens, koerantopskrifte en hoofopskrif-adevertensies (wat die buitestaander se persepsie van die gemeenskap versterk). Die doel van hierdie analise is om te wys hoe lede en groepe van die Mitchell’s Plain gemeenskap eienarskap en deelname deur self-inskripsie uitdruk. Hierdie self-inskripsies word beskou teen die agtergrond van bestaande historiese en offisiële inskripsies wat bo-oor die bestaande inskripsies gemaak is. Laastens verskaf hierdie artikel ook voorbeelde van hoe inwoners hulself in terme van ruimtelike beperkings positioneer en watter vorme van ondersteuning hulle onder erge sosio-ekonomiese druk beoefen.

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Keywords

Linguistic landscape, Ethnography, South Africa, Community identity, Self-representation, Ownership, Appropriation, Visual representation

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Citation

Hibbert, L 2013, 'Visual evidence of self-inscriptions of identity by marginalised communities in Mitchell’s Plain, South Africa', South African Journal of Art History, vol. 28, no. 3, pp. 77-90. [http://www.journals.co.za/ej/ejour_sajah.html]